Privacy policy

1. Controller
1.1 Name and address of the controller
Responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
Pug&Duck Publishing, Bianca Burow
Am Bassin 5, 19288 Ludwigslust
Phone: +49 (0)3874 5717630
Fax: +49 (0)3874 5717632
Managing Director: Bianca Burow
1.2 Data Protection Officer If you have any questions or suggestions on the subject of data protection, you are welcome to contact our data protection officer directly at
2. Processing of personal data Personal data is information that can identify a natural person. This includes, for example, name, e-mail address, address and IP address. We collect and use your personal data only within the framework of the provisions of the regulations on data protection law of the European Union and the Federal Republic of Germany. In the following, we inform you about the type, purpose and scope of the collection and use of your personal data. In addition, your data will not be processed.
2.1 Processed data
2.1.1 Collection of general data and information The website collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the log files of the server.The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used to avert danger in the event of attacks on our information technology systems.
When using these general data and information, we do not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and its advertising, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.
Therefore, anonymously collected data and information are evaluated statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
2.1.2 Collection of data provided We process personal data that you provide to us when you order via our webshop, create a customer, trade or picture book cinema account, participate in one of our competitions and competitions, register for the newsletter and/or Magellan magazine, contact us, offer a manuscript or portfolio and/or apply to us.
2.2 Types of data processing
2.2.1 Cookies In order to offer you the best possible user experience on our website, we use so-called cookies on various pages. These are small text files that are stored on your device to store specific device-related information. This is done on the one hand to make the website more user-friendly and on the other hand to collect statistical data of the use and to be able to analyse it with a view to improving the website. In addition to Article 6 (1) (f), the legal basis for the associated data processing is also Article 6 (1) (a) GDPR in conjunction with your consent. Most of the cookies we use are deleted at the end of the browser session (session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (persistent cookies).
Any further storage of personal data will only take place with your express consent or if this is absolutely necessary in order to be able to use the service offered and accessed by you accordingly. Cookies that are not strictly necessary to provide you with the services on our website will only be used after your consent. You can set your browser so that you are informed about the setting of cookies, decide on the acceptance of cookies on a case-by-case basis or exclude the acceptance of cookies altogether. Set cookies can be deleted at any time. However, we would like to point out that if you do not accept cookies, you will not be able to use all functions of this website to their full extent.
We use the following cookies on our website: Category Necessary Without these cookies, the basic functions of our site cannot be operated. They are necessary, e.g. for the shopping cart, the wish list or the login.
Cookie name: cftoken Purpose: This cookie helps, in conjunction with CFID, to identify the device and browser by means of an ID. It is necessary for the website to be formatted properly. Validity: 3 years.
Cookie name: cfid Purpose: This cookie is used in connection with the CFTOKEN cookie. The cookie stores a specific ID for the visitor as well as the visitor's device and browser. Validity: 3 years
Cookie name: whCookieManager Purpose: In connection with the cookie banner, settings for marketing and statistics are stored. Validity: 1 year Category Statistics These cookies allow us to see how attractive individual pages are to you. With this information, we can make our online offer more convenient.
We only collect anonymized data that does not allow any conclusions to be drawn about you personally.
Cookie name: _gat Purpose: This cookie is used by Google Analytics to throttle the request rate - i.e. to limit the collection of data on pages with high traffic. Validity: 10 minutes.
Cookie name: _gid Purpose: The cookie contains a randomly generated ID. This ID allows Google Analytics to recognize returning users on this website and combine data from previous visits. Validity: 1 day
Cookie name: _ga Purpose: This cookie is used by Google Analytics to calculate visitor, session and campaign data for the website's analytics reports. Validity: 1 year
2.2.2. Online shop and customer account
If a contractual relationship between you and us via our webshop is to be established, structured or changed, we collect and use your personal data insofar as this is necessary for these purposes. Your personal data is stored when placing an order via the shopping cart, in the payment and billing function and during customer registration and login to your customer account. The legal basis for the associated data processing is Article 6 (1) (b) GDPR to ensure the fulfilment of a contract.
2.2.3 Trading Account
If you are a dealer and are interested in our protected trade portal, in which you have access to our current offers, freely orderable advertising material, order forms, publishing conditions and trading terms and conditions, you can send us a registration request here at You will then receive an opt-in e-mail to confirm your registration request. Your request will then be reviewed internally. This may take a few days. If we approve your registration application, you will receive an e-mail confirming the activation.
You can have your account deleted at any time by sending an informal e-mail to If you have placed orders via your account, we may have to store part of the data within the framework of legal requirements. According to Article 6 (1) (a) GDPR, the legal basis is your consent and, if applicable, Article 6 (1) (b) and (c) GDPR for the fulfilment of a contract and legal retention obligations.
2.2.5 Newsletter
Through our newsletter you will regularly receive news, dates and further information about our publishing house. You can subscribe to the newsletter on our homepage. By means of a double opt-in procedure, we ensure that the owner of the e-mail address provided agrees to receive the newsletter and avoid misuse of user data by third parties.
You can revoke your consent at any time by either unsubscribing from the newsletter yourself via the unsubscribe function in the newsletters or by contacting The legal basis for the processing of your data is your consent in accordance with Article 6 (1) (a) GDPR.
2.2.6 Pug&Duck member newspaper
If you wish to receive our Pug&Duck member newspaper "The all-knowing pug", you must explicitly consent to this type of use of your data. To do this, subscribe to the product "The all-knowing pug" for an amount of 5 euros and with a term of one year. This includes 4 issues. The purchased subscription ends automatically after one year.
2.2.7 Website analysis
In order to design our website in the best possible way, we use so-called tracking tools to measure the usage behavior on our website and to improve our offer based on this. The data includes, for example, the order of page views, the length of stay on the individual pages, as well as the search and click behavior. We evaluate this information statistically to find out which parts of our website are particularly attractive and which pages we can improve for the user experience. For this purpose, we mainly use the automatically collected data mentioned in.
2.1.1 Cookies
The legal basis for this data processing is Article 6 (1) (f) GDPR, a balancing of interests based on our interest in adapting and optimising the website to the interests and needs of users.
2.2.8 Sweepstakes and competitions
Data that you provide independently of a contract with or without a profile with Pug&Duck for one-time participation in a competition will be processed by us exclusively for the proper execution of the competition (determination, notification and dispatch of the prize). Unless we are obliged or entitled to process the data for other legal reasons, the data will be deleted after completion of the competition.
The legal basis is Article 6 (1) (a) and (b) GDPR through your consent to our conditions of participation and the associated consent to the necessary use of data. If your participation is based on consent, you can revoke your consent at any time, for example by sending an informal e-mail to The revocation does not affect the legality of the data processing carried out up to the time of revocation.
2.2.9 Direct mail
If, independently of a contract or account on our website, you give us your consent to receive direct marketing (e.g. catalogues, mailings), for example in the form of e-mails or registration forms, we will use your data exclusively to carry out the corresponding direct marketing measures. The legal basis for this is your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time either to the specified place or in the form of an informal e-mail to The revocation does not affect the legality of the data processing carried out up to the time of revocation.
2.2.10 Direct marketing to business contacts and stakeholders
We send information about our titles by e-mail to groups of people who are potentially interested for professional reasons, such as business contacts, journalists, bloggers and influencers. The legal basis for this data processing is Article 6 (1) (f) GDPR, our legitimate interest in offering our creatives and their works the widest possible public and thus contributing to cultural diversity.
2.2.11 Contact
If you contact us via our contact form or by e-mail, we will store the data transmitted by you in order to process your request. The legal basis is Art. 6 para. 1 f) GDPR, our legitimate interest in processing inquiries from users of our website or interested parties.
2.2.12 Data protection for applications and in the application process
We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant corresponding application documents electronically, for example by e-mail to. If we conclude an employment contract with an applicant, the transmitted data will be stored for the processing of the employment relationship in compliance with the statutory provisions.
If no employment contract is concluded with the applicant, the application documents will be automatically deleted six months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests pursuant to Art. 6 para. 1 a), c) or f) GDPR. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
2.3 Disclosure of data
Your data will be transferred to the postal sender DHL for order processing. In addition, data is forwarded to the corresponding payment service when paying. We are also obliged to forward the data to the tax office or other authorities if necessary due to various legal regulations.
2.4 Deletion of data
As soon as there is neither a processing purpose nor a legal retention period, the corresponding personal data will be deleted. In principle, the data is only stored for the duration of the appropriate use or legal requirements.
3. Integrated services
3.1 Google Analytics
This website uses Google Analytics, a web analysis service provided by Google (for users within the EU: Google Ireland Limited, Gordon House Barrow St, Dublin 4, Ireland; otherwise: Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies. The information generated by the cookies about your use of this website is usually transmitted to a Google server and stored there. On our website, IP anonymization is activated by an extension of the code. Therefore, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. For cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield ( and guarantees an adequate level of data protection on this basis. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 26 months. The deletion of data whose retention period has been reached takes place automatically once a month.
On behalf of the site operator, Google will use the information collected to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the site operator. The IP address transmitted by the corresponding browser as part of Google Analytics will not be merged with other Google data.
The collection and storage of personal data generated by cookies can be revoked at any time with effect for the future. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. In addition, the storage of cookies can be prevented by adjusting the cookie settings for this website. On the one hand, this can be done by adjusting the setting under Cookie Policy, on the other hand via your browser settings. In addition, a corresponding plugin can be downloaded and installed here: You can also prevent the collection of your data by setting an opt-out cookie via the following link. Further information on Google's use of data, settings and objection options can be found in Google's privacy policy
( and the Terms of Use (
3.2 Newsletter / Shopify Email
The newsletter is sent using the integrated software of Shopify Email, which transmits your data for this purpose and stores it. Shopify Email is prohibited from using your data for purposes other than sending newsletters, writing to our newsletter recipients itself or passing on the data to third parties. Shopify Email is used on the basis of our legitimate interests pursuant to Article 6 (1) (f) GDPR and an order processing contract pursuant to Article 28 (3) sentence 1 GDPR. The shipping service provider, Shopify Email, can use the recipients' data in pseudonymous form, i.e. without assignment to a user, for optimization or
Use improvement of their own services, for example for the technical optimization of the dispatch and presentation of the newsletter, or for statistical purposes. The dispatch of the newsletter and the associated performance measurement are based on the consent of the recipients in accordance with Art. 6 para. 1 a), Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG.
3.3 Midvox
On our website we offer the possibility to view excerpts, catalogues, magazines and brochures in flip-page form. For this purpose, we use the embedding function of the platform Midvox (Midvox GmbH, Hauptstr. 6, 10317 Berlin). Midvox's privacy policy can be found here:
3.4 Cloudinary
On our website, we use Cloudinary (Cloudinary Ltd., 111 W Evelyn Ave, Suite 206, Sunnyvale, CA 94086, USA), a service for processing and optimizing the delivery of third-party images. Cloudinary's privacy policy can be found here: 3.5 PayPal-PLUS In our shop we use the provider PayPal (PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg) for the processing of payment transactions via PayPal, credit card and direct debit. If you choose one of these payment methods, your data will be transmitted to PayPal as part of the payment process during the ordering process. PayPal assumes the function of an online payment service provider and a trustee and offers buyer protection services.
By choosing one of these means of payment, you consent to the transmission of data. Data required for payment processing, such as first name, last name, address, e-mail address, IP address, telephone number and order details, are transmitted. Personal data may also be disclosed by PayPal to service providers, subcontractors or other affiliated companies if this is necessary to fulfil the contractual obligations arising from your order or if the personal data is to be processed on behalf of the customer. If necessary, the data will also be transmitted to credit agencies in order to carry out an identity and credit check in relation to your order.
You can view PayPal's privacy policy here: The legal basis for the processing of your data is, on the one hand, your consent in accordance with Article 6 (1) (a) GDPR and the fulfilment of a contract in accordance with Article 6 (1) (b) GDPR.
4. Social Media
4.1 Facebook and Instagram
When you visit our Facebook or Instagram fan page, we receive anonymized visitor statistics (insights) that provide information about how users interact with our site. We do not receive data that allows conclusions to be drawn about individual persons. As the operator of the account pages, we are responsible for visitor statistics (insights) together with Facebook (Meta Platforms, Inc., Headquarters: 1 Hacker Way, 94025 Menlo Park, CA, USA; for users within the EU: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible pursuant to Art. 26 GDPR, with Facebook assuming the primary responsibility. According to Art. 6 para. 1 f) GDPR, the legal basis for the use of Insights data is our legitimate interest in providing information and communication offers for interested parties and customers via social networks and optimising them. When you visit our Facebook or Instagram fan page, Facebook places cookies on your device for the purpose of storing information in the browser and recording and processing information. You stay for
the duration of up to two years, unless they are deleted by you. The storage of cookies when you visit our pages takes place regardless of whether you have a Facebook or Instagram account. If you have an account, Facebook collects data when you visit our pages, if you have provided it in your account, and processes it. This includes age, gender, relationship status, professional situation, and information about your lifestyle, interests and purchases, or buying behavior (demographic data) and location (geographic data). The processing serves Facebook to personalize the information offers and advertising. If you do not have an account, your IP address, information about your device, region or, if applicable, your location, access time and length of stay will be collected, and the above demographic data will be estimated based on your surfing behavior.
You can restrict or prevent the collection of your data by adjusting your cookie settings in your browser before visiting our Facebook or Instagram fan page. However, we would like to point out that if you do not accept cookies, you will not be able to use all the functions of our Facebook and Instagram fan pages to their full extent. Further information about Facebook can be found here: Data Policy (, Cookie Policy (, Information on Insights Data (, Ways to set advertising in the privacy info ( Further information about Instagram can be found here: Data Policy (, Cookie Policy (
5. Rights of data subjects
You can revoke your consent to the use of your personal data at any time vis-à-vis Pug&Duck Publishing. To explain the objection, you can contact In addition, according to the BDSG and the GDPR, you have the right to receive information about the personal data stored and passed on by Pug&Duck Publishing free of charge at any time, to have them corrected or deleted or to restrict their processing as well as the right to data portability. If necessary, Pug&Duck Publishing remains entitled to process, use and transmit personal data if there are legal transfer, processing and storage obligations, this is necessary for contractual payment processing or is required by a court or authority. If you have not placed an order for a period of five years and we do not have your consent to the use of your data for information purposes, your customer account will be automatically deleted. In accordance with Article 77 GDPR, you have the right to complain to a supervisory authority if you believe that we are not managing your personal data properly. As a rule, you can contact the supervisory authority of your usual place of residence.
Status: December 2022